Cool Tools for Communication

8 09 2010

The Web is bringing a constant cascade of tools for communicating. Here’s a roundup of new—or at least new to me—tools for designing  and sharing PowerPoint presentations, making snazzy charts and videos, collaborating over the Web, and creating interactive Web pages.

Links to these sites and many more are also listed in the Explaining Research References & Resources for the chapter on presentations.

In creating PowerPoint presentations, you can escape the stodgy world of standard templates by downloading more dynamic video backgrounds and animated and 3D templates from sites like a Luna Blue, 123PPT.comAnimation Factory, CrystalGraphics, and PoweredTemplates. While most of these wouldn’t be appropriate for professional or technical presentations, they could be very effective for grabbing lay audiences.

For sharing narrated “slidecasts” of PowerPoint presentations, I’ve previously been a fan of Slideshare. However, I’ve since switched to Slideboom because of its greater flexibility and capability. The problem in creating a slidecast with Slideshare is that it requires you to upload a separate audio file and go through a laborious synchronization process. In contrast, Slideboom uses PowerPoint’s built-in capability of adding narration to each slide. Thus, you can tweak your narration of each slide, without having to read through an entire script at once. And synchronization of audio and slides is automatic. Slideboom also allows integration of video and animation into slidecasts. Here’s an example of a Slideboom slidecast I produced that includes video and animation.

Another intriguing presentation tool is 280Slides, which enables creation and sharing of presentations online. Presentations can also be downloaded to PowerPoint to be delivered live.

For creating videos,the flashy music videos that the Animoto service can generate might not be appropriate for a scientific symposium. But they could prove compelling for exhibit displays and for lay audiences ranging from school groups to donors. Using one of Animoto’s many themes, you can create videos automatically from your photos, video clips, and music. Check out the Animoto showcase of education videos for examples.

Lovely Charts could prove a godsend for those who struggle with creating charts and diagrams. The Web-based application uses a simple drag-and-drop drawing mechanism to design and organize flowcharts, sitemaps, organization charts, wireframes, and other such visuals. Check out the Lovely Charts gallery for ideas.

I’ve long been a fan of Snagit for capturing and editing Web pages, images, and video. Now, Snagit has a new version that I also recommend. My favorite feature is the updated magnifier that makes captures more precise, but there are many other new features.

For sharing files across the Web, many people are fans of Google Docs, but it has limitations. For one thing, you’re limited to Google’s software. A more convenient file-sharing service is DropBox, which creates DropBox logovirtual folders on your computer that you can access anywhere and share with anyone you designate. These folders can hold any kind of file, and folders on each computer are automatically synched with one another. You can store 2 gigabytes of files for free, and pay a modest monthly fee for larger capacities.

For capturing, organizing, and sharing Web sites, video, audio, images, and documents, I have found Evernote to be a highly useful system. Such materials can be loaded onto Evernote, tagged with custom labels, and shared with others on the Web. Here’s a video demo of the system.

I’ve saved the most important new communication tool—the new hypertext markup language HTML5—for last. It’s a major revision of HTML, enabling creation of interactive Web pages that will offer important new communication capabilities. One simple example is this interactive YouTube advertisement for Tipp-Ex text eraser (warning: some rough language). It lets the viewer enter instructions for what a comical hunter does to a marauding bear. A more mind-blowing demonstration is this interactive film The Wilderness Downtown. To start the film, the viewer first enters his/her childhood address, and HTML5 enables the film to create a custom video showing Google Street View images from the neighborhood. The video creates a variety of popups during its run, and the viewer is even asked to write a letter to his/her childhood self. While HTML5 is certainly not amenable to programming by the novice, it’s interactive capabilities offer a powerful new Web communication tool.





Disney Can Teach Lessons in Communicating Science

3 05 2009

You might think of Disney World as merely a vacation destination, with or without the requisite kids. But I’ve found that Disney really has much to teach researchers about communicating science and technology. And I don’t just mean tricks to hold the attention of squirmy school kids during a school science talk.

Disney World offers lessons about communication research that can make your seminars, Web content, and articles more engaging and thus effective. I really didn’t come to appreciate what Disney World can teach about explaining research until my latest trip. So, I dedicated the visit to exploring science communication Disney-style and how it offers take-home lessons that researchers might find useful.

Disney communicates science so effectively because its “imagineers” understand that just providing information is not enough. In creating Disney World, they understood that audiences need more than just information; they also need motivation to take in that information. And wherever possible, the imagineers offer audiences an involving experience that makes the information memorable. Researchers attempting to explain their research usually miss out on the benefits of motivation and experience because they neglect them in their communications.

For example, you likely see your departmental seminar as purely an informational event meant to convey as clearly as possible your latest experimental results. But because your audience comprises real people, reaching them most effectively also means motivating them and giving them an engaging experience.

To show what I’m talking about, here are examples from my Disney World visit, along with ideas on how you might apply them to make your research communications more effective. First, how Disney uses motivation:

As you might expect, Disney effectively motivates by injecting whimsy and humor into its science communication, especially using its cartoon characters, For example, in EPCOT’s The Land pavilion, for example, the “Circle of Life” movie uses characters from The Lion King to engagingly convey the need for environmental preservation. And in “The Seas with Nemo and Friends” pavilion, the entry ride superimposes cartoon characters over the real-life aquarium in the facility. (By the way, Disney offers useful Web pages giving an overview of its “Environmentality”  and Education programs.

In motivating visitors, Disney also knows how to take advantage of teachable moments to explain science. For example, bathrooms in the Animal Kingdom’s Conservation Station have “Whiz Quiz” plaques posted over the urinals and on the stall doors. The Whiz Quiz over the men’s room urinals asked “How much do elephants pee?” (20 gallons), and How far can rhinos and tapirs pee? (15 feet).

Waiting for Animal Kingdom’s Dino-Land Dinosaur thrill ride, visitors hear a concise explanation of the meteorite impact believed to have caused the extinction of the dinosaurs. The ride itself is introduced by scientists including a black woman. And during the ride, the narrator calls out the species names of the animatronic dinosaurs as they menace the riders. The Dino-Institute also displays the science-friendly slogan “Exploration, Excavation, Exultation.” (Unfortunately, there was a mildly anti-science sign in the Dino-Land Chester & Hester’s Dino-Rama carnival rides. The sign showed a cartoon dinosaur ejecting a white-coated scientist, with the caption “Scientific? Nope. Terrific!”)

In Downtown Disney, the T-Rex Café offers another good example Disney’s grasp of the motivating teachable moment. Diners are surrounded by a collection of animatronic dinosaurs that periodically erupt with roars and movement, giving them a feel for what real dinosaurs must have been like. The cafe also offers the educational “Paleo-Zone,” which includes an archeological dig and educational video games.

Certainly, in your communications you can’t summon animatronic dinosaurs to create teachable moments. Nor would you probably want to post your research abstracts on bathroom stalls. But you can create other teachable moments to offer audiences information about your work. You could post articles or displays in the waiting rooms, hallways, and cafeterias of your building–and not just leftover posters from meetings, but displays tailored for important visitors, from students to donors.

You could add to your Web site a category of links to interesting background articles, FAQs, Q&As, videos, and other content. This material could come from your professional association or funding agency. The Explaining Research Web site has a list of such sources.

Also, consider creating a Facebook page or blog on which you record interesting news about your work, as covered in Explaining Research.

In looking for places to create teachable moments, think like Disney. Ask yourself what venues your audiences frequent, and what kind of information might be appropriate to for those venues? Now, on to examples of how Disney uses experience to communicate:

For many visitors to EPCOT, their first experience is the Spaceship Earth ride inside the giant geodesic dome. This “dark ride” takes visitors past animated tableaus depicting the history of communication – for example an animatronic man pounding papyrus into a flat sheet and printers using the first printing press. However, the most involving experience, comes near the end of the ride. Visitors see on the computer screen in their ride pod an image of their face inserted into a scenario of life in the future. When the ride ends, they then emerge into an “interactive playground,” in which, for example, they can assemble a human body in 3D.

The Animal Kingdom also includes a multitude of science-related experiences. Besides such rides as the Kilamanjaro Safari through the park, visitors walking the pathways might encounter an explainer carrying an animal–we saw a caged spider–who can answer questions about its biology and behavior.

Visitors can also see how the park’s animals are cared for. They can peer through a window into the veterinary center in The Animal Kingdom’s Conservation Station in the Rafiki Planet Watch to watch animals get checkups and medical procedures.

Disney also makes its experiences multisensory, for example effectively using sound. “The Song of the Rainforest” comprises a set of dimly lit booths in which visitors don headphones to hear ultra-realistic rainforest sounds of animals, insects, chainsaws, and falling trees. The Planet Watch also offers information on projects visitors can do to create their own backyard animal habitats.

While you can’t bring such elaborate experiences to your audiences, you can come surprisingly close. When you give a seminar or talk, bring along an organism, mineral sample, instrument, or other object your audience can see, or even handle. If your work involves an interesting sound, include it in your presentation. Perform an engaging demonstration; or if there is some relevant, experiment your audience can do on their own, offer a handout or Web URL describing the experiment. Show a video of an experimental procedure. Even if that procedure is relatively mundane, the show-and-tell will make your talk more memorable. Direct your audience to an interesting place in the area where they can encounter an aspect of your work, for example a rock outcropping in a park or a museum exhibit. Ask for a volunteer from the audience, and use them in a demonstration, preferably a non-destructive one.

Also, think about ways to make your laboratory building experiential. You might install display cases with examples of your work. Or, if there is a public window into your laboratory, you might post information on the instruments and procedures that take place there. This assumes that your lab techs don’t mind having people peering at them.

It has always surprised and disappointed me how bereft laboratory buildings are of information and exhibits on the work going on there. This educational sterility has its consequences in making for an unfriendly atmosphere for audiences who might be interested in the work. Creating a version of a motivational, experiential “Disney World” in your laboratory has definite value in advancing your work. You never know when it might attract a passing student, colleague, administrator, or donor to become involved in your research.

In stressing Disney World’s use of motivation and experience, I don’t mean to imply that it fails to provide information. For most visitors, that information is packaged as modest nuggets embedded craftily in the fun experience. However, for those who want in-depth information, Disney does offer more extensive encounters. For example, most visitors in the Land pavilion are content with the short boat ride through the greenhouses, sliding quickly past displays of farming techniques such as aquaculture, hydroponics, and aeroponics. But visitors who want more can take the in-depth Behind the Seeds tour to learn about those techniques in more detail.

We took the Behind the Seeds tour, and besides learning more about the farming methods used, our enthusiastic, articulate agronomist guide showed us techniques of integrated pest management and tissue culture. We also tasted hydroponically grown cucumbers, and smelled samples of coffee, vanilla, pepper, and other crops grown in the giant greenhouses.

Disney certainly has far more resources than you do at their disposal to motivate visitors and give them memorable experiences. But with even a modest effort, you can make your talks, Web sites, articles, and videos more than just a Mickey Mouse production.








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