Comments for Research Explainer

Comment on Glass Math: An Elegant Lesson in Involving Artists in Science by Olen Casson

Olen Casson — Tue, 22 May 2012 05:17:23 +0000

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Comment on Multimedia E-books: Immersive or Subversive? by Phani Kumar

Phani Kumar — Wed, 09 May 2012 10:54:57 +0000

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Comment on Multimedia E-books: Immersive or Subversive? by Juli Berwald

Juli Berwald — Fri, 04 May 2012 13:02:42 +0000

A really interesting post – thanks. I agree with you that the writing, in the end, is what makes any book (or really any communication/entertainment) sail or sink. Your conclusion that some books will be enhanced by multimedia while others will be detracted from makes good sense. I think those enhanced books will eventually occupy a different spot in our minds from straight-up text books. Just as theater didn’t go away because of movies, neither will books. But readers will have more options among which to choose.

Comment on Publishing online flip books: useful tool or gimmick? by Ioannis Terpsidis

Ioannis Terpsidis — Wed, 02 May 2012 20:28:02 +0000

great online services producing flip books are http://www.flip-book-online.com and http://www.flash-ebrochure.com. i personally preferhttp://www.flip-book-online.com because it has great editing capabilities, produces a mobile version of the flip book, and can support google analytics for finding out visirs per page of the online publication

Comment on Use QR Codes to “Amplify” Your Work by dennismeredith

dennismeredith — Tue, 17 Apr 2012 13:52:48 +0000

Ros raises two excellent issues: the current usage level of QR codes, and whether they are being used properly. The questions prompted me to do more research, and here are some articles on the topics. They generally conclude that, while QR codes are useful, they are, indeed, having difficulty catching on. And this problem is due in part to the fact that in many cases they are being used incorrectly.
MGH Modern Marketing: QR Code Survey
http://bit.ly/hPzhiJ
Archrival Youth Marketing: QR Codes Go to College
http://bit.ly/tES68Z
2D Barcode Strategy: QR Codes on Campus – A Reply
http://bit.ly/ur7PTA
CNNTech: Why QR codes aren’t catching on
http://bit.ly/tEynzA
Forbes: Are QR Codes dead?
http://onforb.es/wWpNKJ
Mashable Tech: Why QR Codes Won’t Last (Mobile Visual Search as an alternative)
http://on.mash.to/z762LG
Authority Labs: Using QR Codes? You’re Probably Doing It Wrong
http://bit.ly/ol2MCI
Marketing Land: 8 Great Ways to use QR Codes for Marketing
http://bit.ly/xKPI4e
New York Times: Want More Information? Just Scan Me
http://nyti.ms/nPk5yw

Comment on Use QR Codes to “Amplify” Your Work by Ros Reid

Ros Reid — Tue, 17 Apr 2012 12:54:10 +0000

Thanks for this post, Dennis. I’ve been deploying QR codes widely, and I was motivated to read your post to see if you had any data on the consumer end–how many people really are using their QR code apps, and how widely.

I’d still love to know, but embedded in your post is something more important. The consumer/audience member has to be motivated to decode the code–so labeling the code’s content, or dropping a hint about the reward you’ll get (“Related Papers” or sometime), is a great thing to do.

I’d add that it’s crucial to test a code to be sure it works when printed or under the lighting/projection conditions in a presentation.

Comment on “Marketing for Scientists” Charts a Path to Success by Joanne Meredith

Joanne Meredith — Wed, 04 Apr 2012 06:22:54 +0000

Doc Edgerton always carried postcards of his famous photos to pass out to everyone.

Comment on E-book Guide Update: Keeping Up with a Bullet Train by Jimmy Yang

Jimmy Yang — Thu, 29 Mar 2012 06:32:44 +0000

Thanks for your useful article! This is what I just want to search!

Comment on Two Free Books Teach About Social Media and Virtual Events by dennismeredith

dennismeredith — Thu, 22 Mar 2012 16:20:57 +0000

You can find it at http://wp.me/pjyFJ-ie
Regards,
Dennis

Comment on Two Free Books Teach About Social Media and Virtual Events by Diana

Diana — Sun, 18 Mar 2012 00:42:10 +0000

Hi Dennis,

Not sure of where the blog post is. Could you guide me to it.
Thanks